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Administrative ObjectivesHome > about us > Administrative Objectives

Administrative Objectives

Director-general Wu Jin-fa

Administrative Objectives

I assumed the position of Cultural AffairsDepartment Director-general upon the request of County Magistrate Pan Men-an.While I was not born in Pingtung, I have conducted over 20 years of fieldresearch here. Despite this, I possess only a superficial understanding of theregion, and hope you who are native from various walks of life will provide mewith advice and guidance.

The Cultural Affairs Department’s culturalpolicies have the four following focal points: (1) creating signifiers forPingtung; (2) rescuing cultural assets; (3) developing the cultural andcreative industries; and (4) being proactive in the operation of the PerformingArts Center in order to further highlight the culture of Pingtung. The creationof signifiers for Pingtung serves as the most critical foundation fordiscourse, and acts as the axis of development for the other three items.Planning for the Cultural Affairs Department’s main activities is closely tiedwith these signifiers as a primary axis, as they originate in local sentimentand memory, and facilitate further public understanding of this land.

Simply stated, the creation of signifiers forPingtung allows for the public to understand the local geology, climate,culture, and history. In addition, this makes it possible to clearly explain,in three minutes, what makes Pingtung unique based on its collective memoriesand sentiments.

The Cultural Affairs Department holdslectures on the creation of signifiers for Pingtung each month, andsystematically invites scholars and experts to introduce Pingtung’s history andculture. Key records, as well as audio and video files for these lectures, areposted on the Cultural Affairs Department’s Facebook page in order to allowmore of Pingtung’s citizens to understand their local culture and history.

Pingtung stretches 112 kilometers from northto south, thus occupying 28%, or over one quarter, of the island’s length, and47 kilometers from east to west at the widest point. The region does notpossess many cultural resources, and also has a population with a largepercentage of elderly and underprivileged persons. It is hoped that the projectto bring culture to rural areas will allow notions of “cultural rights for theelderly” to be realized, and that the older generation can enjoy the pleasureof art in their lives.

The rescuing of cultural heritages has beenan important part of my tenure. The preservation of the traces which record theancestors’ stewardship of Pingtung is the safeguarding of its people’smemories, and also a precious gift to our younger generations.

The Cultural Affairs Department is creatingactivities such as “Birthdays for Old Trees,” “Finding Tu Di Gong (the god ofthe earth),” “Reexamining the Mudan Incident,” the “Makatto Tribe’s CulturalRenaissance,” and others. These activities allow people to understand that atree in this ground is not merely a tree, a house not merely a house, and afestival not merely a festival. Because we have collective feelings andmemories, we come together to form clans, gather into villages, and establish thenation.

The third focal point of administration is thecultural and creative industries, and its goal is to provide young people inPingtung with hope for the future and a platform from which to realize theirfull potential. Because spatial and temporal conditions vary from place toplace, it is impossible to create culture out of thin air, nor can it simply beduplicated. Pingtung culture must be forged so as to make others take notice ofthe “Pingtung experience.” This will allow our young people to realize theirpotential in their hometown while remaining with their families.

Finally, I would like to address my desire toproactively manage the Performing Arts Center. How can we conceptualize a newoperational locus for the Pingtung County Performing Arts Center so as todistinguish it from the nearby Wei Wu Ying Center for the Arts and Dadong ArtsCenter, in addition to establishing ties related to cultural resources? This isan extremely important issue.

Pingtung is rich in cultural and naturaltreasures. I refer to Pingtung as a diamond, as it is like a diamond with manysurfaces, all of them glistening. We need only create a local identity andsense of cultural honor based on the qualities which are truly unique toPingtung in order for our comfortable lives to become the “Pingtung experience”which other counties and cities can observe and learn from.

The path which the Cultural AffairsDepartment will collectively pursue in the future includes understanding thesignifiers for Pingtung, accurately applying them in action in our county, andultimately achieving a rich and one-of-a-kind “Pingtung experience.”


2015 Cultural Affairs Department of Pingtung County Government. All Rights Resverved.
No. 4-17, Minsheng Road, Pingtung City, Taiwan (R.O.C.) TEL: 886-8-7227699 ; IE5.0 plus.